You can use the symbol to tag another Facebook page within your post ex: a question or have a clear call to action for best engagement There is no need to use a hashtag on Facebook - it doesn’t help or hurt Use a website like for cut and paste emojis to use on your desktop Use an emoji or several emojis if it makes sense with your brand image. There is such a thing as too large of a photo file size, try to stay under 2000x Find the best sizes for photos updated here: Pics display best cropped square, use an easy photo editor like: If you use images of different sizes, your slideshow will be cropped to be square.” Facebook notes: “Use images that are all the same dimensions, ideally 1280 x 720 pixels, or an image ratio of 16:9 or 4:3. How-To: Select 3 to 7 images that will work well to tell youR story. This combination of 3 to 7 photographs uploaded together qualifies as a video, and therefore gets excellent organic reach and is eye catching in a news feed. Right now, the Facebook algorithm favors original video uploads. Read through the Facebook directions before you start: Ĭreate Slideshow - This is my favorite type of Facebook post. Make sure you have an advertiser account set up. How-To: This post/ad takes a bit more time and planning. Anyone who sees your ad can then scroll through the carousel cards by swiping on mobile phones or tablets or clicking the arrows on computers.” This kind of post is best as a promoted post because it directs Facebook users to one or more url’s. Facebook notes: “ The carousel format lets you show 3-5 images and/or videos, headlines and links or calls to action in a single ad unit. This format is mobile optimized making it attractive for all types of retailers. Photo Carousel - Unlike a slideshow or video which autoplays, users swipe or scroll through multiple photos with links and product descriptions. Show off your products or services to the best advantage with the new variety of Facebook post photo and video options: Social media channels favor photo and video because our brains process visual content faster. Curate and edit similar style visuals for print, digital and social media marketing. Draw from the same SEO keywords you have already researched and sprinkle them in posts. The same care you take with SEO or print ads should apply to your brand on social media channels. Social media for business really is marketing. Last year there were 40 million US small businesses “on Facebook.” Think about YOUR business - are Facebook posts (and daily comment monitoring) handled consistently as part of an overall marketing strategy? Your Brand On Facebook It is easy to make a business Facebook Page, but it is very difficult to put in the daily effort it requires to create a successful one. After the first week though, reality sets in. Many business owners believe that operating a business Facebook Page is no different than posting vacation photos to a personal page.
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